Mohawk

Natural Purpose Carpet

Natural Purpose is a residential broadloom carpet built on Mohawk's SmartStrand fiber, incorporating plant-based materials without compromising durability.

$1.20 / sq ftCut to order · sold by the square foot

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Project sq ft

Waste factor

Request a Quote Talk to a Specialist Order a Sample · $4.95

✓ Ships nationwide✓ Free freight over $3,500✓ Sample ships free

Overview

About this product

Natural Purpose is a residential broadloom carpet built on Mohawk's SmartStrand fiber, incorporating plant-based materials without compromising durability. The construction delivers a soft hand, consistent texture across 18 colors, and permanent stain resistance woven into the fiber itself, not applied as a coating.

It carries the All Pet warranty and holds up under daily traffic, spills, and soil. Professional installation is recommended. The color range moves from warm neutrals to deeper tones, giving it range across living rooms, bedrooms, and high-use family spaces.

Quality & Assurance

Sourced direct from leading manufacturers for first-quality goods.

Every order is reviewed before it ships.

Natural materials may vary slightly in shade and texture.

Carefully packaged to arrive in pristine, ready-to-use condition.

Specifications

BrandMohawk

TypeResidential Broadloom

ColorApricot Butter, Bottle Cap, Buffed, Celebrati...

Questions

Carpet FAQ

Will Natural Purpose Carpet work for my project?

Natural Purpose Carpet is residential broadloom from Mohawk. The full specs are listed in the Specifications above. If you would like a specialist to confirm it suits your room, subfloor, or use case before you order, reach out and we will review the details with you.

What do face weight and fiber tell me?

Higher face weight and nylon fiber generally mean more durability and resilience, while polyester offers softness and value. Twist level and density also signal how well a carpet holds up in busy rooms.

Do I need a separate pad?

Yes. The right cushion improves comfort, insulation, and lifespan, and many warranties require a pad of a set density. We can spec the correct pad to pair with your carpet.

How is carpet measured and seamed?

Carpet is sold by the square foot or yard and comes on rolls, usually 12 feet wide, so seams are planned around the room. Share your dimensions and we will map the layout and waste for you.

Is it good for stairs and high traffic?

For stairs and busy areas, choose a higher twist nylon with good density. Many styles are rated for heavy traffic, and the spec above notes where each one performs best.

Good to Know

Ordering & delivery

Fast processing

Most orders are processed and on their way within 1–3 business days. You’ll receive tracking the moment your order ships.

Expert support

Talk to a specialist for sizing, pairings, or any product question. Our team is here before and after every order.

Nationwide freight

Ships nationwide with free freight on orders over $3,500. Larger orders ship by LTL freight, scheduled to your address.

Customer Reviews

Trusted by Homeowners & Contractors

Every review is from a confirmed Citadel purchase. Ratings reflect product quality, freight handling, and support.

4.934 verified reviews

The Build

Built for the spaces you live in

Premium materials, vetted for finish and durability, delivered nationwide and ready for the install that lasts.

Pair With

Complete the Look

Mohawk

Refreshing Shades Carpet

Refreshing Charm Carpet

Common Questions

Ordering & Support

Is this suitable for my application?+

Each product lists its wear layer, finish, and use ratings in the Specifications above, so you can match it to residential, commercial, or wet-area use. If you are not sure it fits your project, our specialists will review the details and confirm the right product before you order.

How many samples can I order?+

Order as many swatch samples as you like at $4.95 each, so you can compare colors and finishes side by side in your own light. The sample cost is credited back when you purchase the full product, so there is no reason to guess on color.

What is the lead time?+

Most in-stock orders are processed within 1-3 business days, then ship by ground or LTL freight depending on size and weight. Transit time varies by destination, and any made-to-order item shows its expected production window at checkout.

Do you price-match the trade?+

Yes. Builders, designers, and developers unlock trade pricing through our Developer Program. Apply once and your account receives member pricing across categories, plus dedicated support for large-volume orders.

How do I make sure the color matches?+

Screens and lighting vary, so we recommend a $4.95 swatch sample to see the true color, finish, and texture before you commit. For larger orders we pull from the same dye lot where possible, and a small overage helps every box blend seamlessly.

What if my freight arrives damaged?+

Inspect your shipment on arrival. If anything is damaged, photograph it before unloading, note it with the LTL driver on the delivery receipt, and report it to us the same day, so we can file the carrier claim and ship free replacements.

Why Citadel

A surfaces superstore,
built for the trade

Family-run, Citadel brings 5,000+ premium surfaces from the brands you trust under one roof, at wholesale-direct pricing, with nationwide freight delivery. No membership, no markup games, just specialists who know the material.

5,000+Surfaces

WholesaleDirect pricing

50States shipped