Allora
Allora brings European Oak to Citadel in wide, wire-brushed engineered planks across sixteen colorways, weighted toward the light and golden end of the range.

Every category this house makes that Citadel carries, with live product counts.

Allora is a narrow range on purpose. Sixteen colorways of European Oak, all wide plank, all wire-brushed, all finished at a low sheen. It is the house you specify when you already know what you want the floor to do and the only decision left is tone.
The wire-brushed texture is the point of difference. Brushing pulls out the soft grain and leaves the hard grain standing, so the surface catches light unevenly and absorbs the marks a smooth floor would put on display. It is the reason these floors read as lived-in rather than newly delivered.
Underneath it is engineered: a genuine oak wear layer over a stable core. That means slabs, radiant heat and long open plans are all fair game, which a solid oak floor at this width could not manage.
A curated range, specialist support on every order, and wholesale-direct pricing with no membership tier.
The questions buyers ask most about this house, answered so you can specify with confidence.
Talk to Our TeamA genuine hardwood wear layer bonded to a multi-ply core that resists seasonal expansion, so it stays flatter than solid wood and installs over more subfloors.
European Oak, prized for its calm, even grain and the way it takes a light, natural finish.
Yes. The engineered core handles radiant-heat and below-grade installs that solid wood cannot; follow the acclimation and moisture guidelines.
Yes. Every colorway has color-matched reducers, thresholds, stair noses, and quarter round so transitions stay seamless.
Yes. Request samples of any Allora colorway to see the tone and wire-brushed texture in your own light before ordering.
















